Love Immigration

Role: Creative

In the dizzy days after Brexit we made an observation about British fashion:

It would be totally fucked without immigration.

So I wrote a manifesto and we shot Jigsaw’s A/W Collection.

An Oxford Circus takeover later, we’d made the most talked about campaign Jigsaw has ever done. ​

An online audience of 80 million, 200,000 positive mentions, including Sadiq Khan & Meghan Markle.

A riled up Daily Mail.

​It won a Cannes Bronze, but more importantly, it's now displayed in a permanent collection at London's V&A Museum of Arts.