Editions

Role: Creative

MINI wanted to launch three new cars by showing off their shiny new features.

But instead of a 60” film about a beautiful door handle, or the colour sage green, we convinced MINI to create 26 films, bringing every detail to life, in beautiful CGI.

A first for MINI whilst breaking the first rule of car advertising:

Don’t fuck with the car.

The film below is a compilation of the best bits, but the bulk of this campaign was designed to melt car loving hearts in very very short formats. ​

Brought to life by the incredible team at ManVsMachine.

​Big love.