Here I Am
Mencap is the voice of learning disability in the UK.
After winning the pitch, we launched their first ever national campaign, which helped raise the UK's understanding of learning disabilities by 4%.
There was no 'donate' button or plea for money. All we asked was for people to take a moment to understand what a learning disability is and see these people for who they really are.
The following film was directed by Ed Morris.
Starring the one, the only, DJ Casey Rochell...
The TV was the spearhead of a larger campaign that panned across OOH, social and digital.
Anthony Burrill designed the 'Here I Am' logo.
Rankin shot the print campaign.
And on October 29th, we launched it all with celebrities from The Edge to Jack Whitehall to Sally Phillips, spreading the message online.
