Bold Steps

Role: Creative

The brief was to show how the bold steps in the process of making black label, create its signature bold flavour.

Which is a gnat’s chuff away from a film showing old Scottish men rolling barrels of whisky down a windy Glenn.

Instead, we got a (now disgraced) Hollywood actor to bring the flavours to life through visual, musical metaphor.

A mega global campaign in every JW market, shot by Yann Demange.

Starring (now Mercury Award winning) UK jazz quintet, Ezra Collective.