Cancer Research UK
Role: Creative
I spent my first few years at Anomaly working on this brilliant charity, learning tonnes about advertising effectiveness and production (by being constantly in it).
In the first year we continued the Right Now campaign with TV production company, The Garden, with a focus on showing these amazing people after treatment.
1 in 2
We were then briefed to bring together all of the different products within the charity, from donations, to gifts in wills, to Race For Life (and more).
We had the simple idea that:
1 in 2 of us will get cancer, but all of us can help beat it.
Lockdown then threw everything up in the air as we had to scramble to help keep the charity afloat with donations.